Sprint/TMobile Retail Re-design & Space Planning
client
Sprint Retail
challenge
Sprint and Sprint/TMobile regularly called on my team, Retail Creative Studio, to assist in fresh, engaging and inventive ways to express the brand in its retail space, both in a pure design function, and as creative advisors in space planning function.
solution
As CD, I consistently prompted my team to first be sure that brand expressions aligned with business objectives and other channels (online, media, social, etc.). Then, to push the envelope by utilizing recent design trends, the latest materials, industry best practices, to respectfully disrupt “been there, done that” mentality and to seek and to leverage the expertise of other subject matter experts, partners and vendors. We always brought new vigor and insight to Sprint/TMobile efforts, allowing the companies to accurately visualize creative, and approach their branding/marketing in ways they had not previously done.
CD: Steve Brand
Designers: Marques Bussey, Chad Maag, Emma Olson, Steve Brand
Project Manager: Jason Walker
Vendors: CTI, Custom Color, Sandbox
